The Need.
What’s the best thing about shopping for clothes online? You get to browse through a large number of clothes, as per your criteria, in a short amount of time, and buy any that you really like. The package arrives the same day or the next. You didn’t even have to get out of bed to get it done.
What’s the worst thing about shopping for clothes online? Your package arrives for you to find out that it doesn’t fit you! Ruins the online shopping experience and raises apprehensions about the brand. It’s worse for the brand, they have to worry about reverse logistics and refunds.
Why does this happen? Don’t shoppers know their size? Isn’t that how they choose clothes in stores? Well, yes and no. Not all “XS” are the same, neither are the “M”s or the “L”s. The thing is that these sizes are not universal, and, one brand’s XS maybe S for someone else. These do not represent a singular size but a range of sizes. In store, shoppers get to try them on.
This is why fitting solutions are needed for Fashion E-Commerce websites. Now who among the crop of companies offering such solutions are the best? The best in the world? Let’s find out.
TLDR, here’s a snapshot.
| Options | Transparent Pricing | Trial | Self Setup/ Plugins | Body Measurements |
ViuBox SYZ | Multiple options for fitting. 3D Try-on | Pricing on the website | Free trial option without any commitments | Yes. Clients may sign up and install without any assistance | Yes |
True Fit | Multiple options are not available | Pricing is not available on the website | No Free Trial | No Self setup | No |
Sizebay | Multiple options are not available | Pricing is not available on the website | No Free Trial | No Self setup | No |
Fit Analytics | Multiple options are not available | Pricing is not available on the website | No Free Trial | No Self setup | No |
3DLOOK | Multiple options are not available | Pricing is not available on the website | No Free Trial | No Self setup | Yes |
We ranked the companies based on the following criteria;
Options: Here we examine how the solutions from each company work and if there are options that shoppers may choose from. It is a single point solution? Or is it a solution that appeals all kinds of shoppers?
Transparent Pricing: Being forthcoming about pricing makes working with a company and making decisions more efficient and easy. It also shows a level of confidence among service providers on their offering
Trial: Speaking of confidence, nothing indicates it like allowing brands to try out the solutions before they commit. Brands get to make informed decisions after experiencing the value propositions.
Self setup/ Plugins: Solutions should also be simple enough for the brands to implement it without high-level support
Body Measurements: We also look at whether the service is obtaining body measurements of the shopper or working with secondary data.
1, ViuBox
ViuBox SYZ enhances shopper experience and help shoppers save their time and energy and make informed buying decisions. Shoppers may get best-available-size recommendation based on the brands sizes and the shoppers’ body proportions. Shoppers can also try on clothes on websites before making purchasing decisions. There are multiple options for shoppers to choose from, on how to use the services. Hyper-personalized experience is provided with simple steps.
The service can be integrated and used by brands without any support, even though support is readily available. The pricing is transparent and one of the most cost-effective one.
Advantages
- Can set it up all by yourself, easily.
- Lowest starting price
- Multiple options for Shoppers
- Transparent pricing
- Free trial
- Body measurements
- Innovative UI
- Simplicity
- Personalized and choice-based recommendations
Disadvantages
- Does not support shoes
2, True Fit
True Fit has optimized three approaches to fit guidance through rigorous user testing to provide value to every shopper no matter where they are in their size and fit journey.
True Fit is on the costlier side of the spectrum. Integration may not be easy and may take a few days and would need high-level support.
Advantages
- Supports Shoes
- Looks innovative
Disadvantages
- Not self-setup
- Multiple options are not available
- Pricing details not available
- No free trial
- Recommendations based on statistics
3, Sizebay
Sizebay is simple to work with and input details like gender, height, weight and age are used to recommend size. It uses the size charts provided by brands and the sizes that its algorithm assumes for shoppers to provide the service, it also shows a fit based on the same, on a scale. It does not make any measurements and there is no way for users to modify their sizes, if needed. A simple to use service which relies heavily on assumptions.
Advantages
- Supports Shoes
- Simplicity
Disadvantages
- Not self-setup
- Multiple options are not available
- Pricing details not available
- No free trial
- Comparative method used for recommendations
4, Fit Analytics
They provide an intuitive size advisor that delivers certainty for shoppers and captures crucial customer intelligence for apparel firms. Like most other solutions, the input is height, weight and age and choosing the body appearance and fit preference. Their recommendations are based mainly on the size people like you bought, and whether they returned it.
Advantages
- Supports Shoes
- Innovative UI
Disadvantages
- Not self-setup
- Multiple options are not available
- Pricing details not available
- No free trial
- Recommendations based on statistics
5, 3DLOOK
3DLOOK uses 3D body mapping technology. The shoppers body measurements are obtained through two images that are uploaded, from the front and the side. This is not an easy technology to master but the attempt is to obtain the actual body proportions of the shopper.
Advantages
- Innovative UI
- Body measurements
Disadvantages
- Not self-setup
- Multiple options are not available
- Pricing details not available
- No free trial
