With the ever-growing trend of online shopping for the past few years, more and more customers are placing orders sitting on their cozy couches within the four walls of the home. Yet for all the conveniences of shopping online, some people are not entirely satisfied when it comes to buying clothes online, losing some of the fun along the way.
If not online shopping, then window shopping? Quaint? Not anymore. Now you need not pick the things, and then stand for ages in the fitting room queues to try to see how perfectly the piece looking well on the mannequin will fit you. Because now you can do that digitally.
Definitely! This is possible through virtual dressing mirrors. As today’s shoppers are savvy and more choosey, retailers are managing to provide their customers with more convenience and high-rated experiences.
A Shift towards Virtual Dressing Rooms
Dressing rooms with virtual mirrors are the silver bullet for fashion retailers. This revolutionizes how customers shop for clothes in-store. These are beneficial for both the retailers and the customers. They reduce the cost for retailers as it costs them a lot to create multiple fitting rooms along with the additional staffing costs.
Virtual trial mirrors help the shoppers dress virtually in various garments and sizes, allowing them to see how different clothes fit, before making the purchase. The users can see themselves virtually wearing the clothes without any delay as the mirror provides a live feed on the actual body.
How Virtual Mirror Fitting Rooms Can Help Businesses Attract Customers
Though many of the stores and retailers have not adopted virtual mirrors, yet the truth is the tech is real and giving numerous benefits as it’s up and running in many stores. Here’s how it can help your business expand to new horizons:
Make an Emotional Connection with the Clients
Don’t tell me that you haven’t heard about the psychology of marketing. People adopt new techniques to influence the minds of people to purchase from their stores. The same goes for virtual dressing room technology. Customers will be thrilled to know about these in your store and will shop from you.
Promotes Social Shopping and Builds Brand
People believe much less in marketers than they do in their peers and local people. When your customers share gorgeously dressed pictures on social media profiles, it will help you get social traffic both online and in-store and build your brand.
AR Mirrors Let Customers Try Many Products
Customers have limited time; hence they cannot try all the products kept on your store’s shelves. They can also not try due to the long fitting room queues. But once you introduce augmented reality mirrors in your store, people can try as many products as they want, saving time, energy, and effort. This way, they can even buy more products, ultimately increasing your sales.